I'm Rebekah Zabarsky, though you can call me Bex.
Bex is the version of me that gets things done. She's the one who spots opportunities, connects dots, rallies people around a good idea, and figures out how to make it all happen.
I spent the first part of my career working behind the scenes in Hollywood on award-winning ad campaigns, TV series, and films where the goal was often to create something that “had never been done before.” I learned how to bring ambitious, and often ambiguous, ideas to life under intense scrutiny and unforgiving deadlines, and still had time to figure out where to get the best martini in town. Jones in West Hollywood, for the record.
Like any good story, mine eventually had a plot twist. After starting my family in 2022, I began rethinking what I wanted my work to look like and where I could be most useful. Today, I bring that same instinct for sharp positioning, creative problem-solving, and making things happen to founders, experts, and organizations looking to build authority, open new doors, and grow with intention.
My role isn't to make you famous. It’s to shine a spotlight on where you're going, see possibilities you may have overlooked, and build a practical path to get there.
If you're launching something new, refining how you show up in the market, or looking for a strategic partner who can turn an ambitious idea into a plan, I'd love to talk.
Before I built my brand, I helped build theirs.
If you are seeking…
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After years of launching brands, offerings, events, and businesses, I’ve learned a thing or two about how to make your launch stand out from a sea of sameness. My proprietary guided positioning workshop is for people who need help articulating their unique POV so they can make a big impact and get real results.
Through an interactive workshop and series of interviews, we clarify:
what makes your work distinct
what themes consistently emerge across your experience
how your expertise should be framed publicly so you get the recognition you deserve
You walk away with a Brand Blueprint and a sharpened strategy to attract clients who are aligned with your premium services and rates.
For people who feel their work is clearer in practice than in how they describe it.
Positioning Workshop is $1,000
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A strategic engagement designed to help experts expand how their work is recognized publicly after they’ve nailed their brand.
Together, we identify new areas of conversation and thought leadership that allow your authority to extend beyond your current business positioning.
This includes:
identifying high-leverage themes and conversation areas
shaping speaking and podcast topics
creating opportunities for broader recognition
You walk away with bespoke topics and frameworks to reach new audiences and an interactive document highlighting top tier opportunities.
For people who are ready to step into their authority in the public sphere.
Beginning at $3,000 per month
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An ongoing advisory engagement focused on expanding and refining how your expertise is recognized across online and offline channels.
This work supports long-term authority building through:
narrative refinement
visibility strategy
channel identification
positioning evolution
thought leadership direction
strategic communication planning
The focus is not content volume, but coherence and clarity. You get a Brand Blueprint, publicity strategy, and ongoing implementation support from Bex. Think fractional CMO setting you up for success from the start.
For established professionals who want guidance as they expand their influence and broaden their impact.
Strategic advisory packages begin at $7,000
Let’s Work Together
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